GOOD NAME
Experiential productions and consulting for heritage brands & cultural institutions.
Good Name Media is a full-service production company and consultancy that works across an ever-expanding array of mediums to create groundbreaking immersive works, and help shape your company’s experiential identity.
Experiential productions and consulting for heritage brands & cultural institutions.
Good Name Media is a full-service production company and consultancy that works across an ever-expanding array of mediums to create groundbreaking immersive works, and help shape your company’s experiential identity.

For 20 years, Good Name founders Eline Jongsma and Kel O’Neill have crafted projects that foster human connection by finding beauty in challenging subject matter.
From the Emmy-nominated ‘Empire’ to the the two-time Webby-winning ‘Great Immigrants, Great Americans’; from the Museum + Heritage Awards-honored immersive exhibition ‘Loot-10 stories’ to the IDFA DocLab Award winning ‘His Name Is My Name,’ Jongsma + O’Neill’s work bridges mediums and synthesizes a multitude of human voices into heartfelt, authentic narrative experiences.
Good Name Media brings their methods to the companies, institutions, NGOs and brands ready to engage their audiences with experiences that complicate our histories, challenge our assumptions, and reshape how we see the world.
At Good Name, we believe that every great narrative experience starts with a problem that needs to be solved.
As we move into production, the focus shifts to balancing form and content; a period of rapid prototyping allows us to show you how the project will crystallize into reality, and opens the gate for the final push to completion, deployment and awards consideration.
Our parallel consulting practice teaches this process to companies ready to jump into the experiential space, and brave enough to admit that they need help.
Clients come to us when they know they have something to say about an issue, but can’t quite formulate their message or the way to confidently bring it to the world.
Our methodology is research-focused and human-centered–we enter at the ideation stage, and work collaboratively to discover the story you’re searching for and the technical means to tell it.
- The Netherlands Film Fund
- EYE Filmmuseum
- Andrew Carnegie Foundation
- The Mauritshuis Museum
- Humboldt Forum
- Bergen-Belsen Memorial
- Kamp Westerbork
- Falstad Center
- Hewlett Packard
- Dutch Public Broadcasting (NPO)
- Film at Lincoln Center
- The Economist
- Hulu
- Meta
- PBS + POV Digital





















