GOOD NAME

2026

Second Sight

‘Second Sight’ is a collection of immersive experiences about color: how we perceive it, what it means to us, and why we have such a hard time agreeing on which color is which. Supported by the XR Lab Hilversum and currently in development with De Balie in Amsterdam.

2026

The Tourist

The Netherlands Film Fund

A hybrid animation/documentary film about W.O.J. Nieuwenkamp, a promising Dutch artist who seeks fortune in Bali at the turn of the 20th century, and becomes an accomplice to a campaign of colonial extermination and cultural erasure that transforms the island’s destiny forever. Supported by the Netherlands Film Fund.

2026

Dominion

EYE Filmmuseum

This monumental AI-powered video installation blends scenes from the Eye Filmmuseum’s archive of 1930’s missionary films shot on the Indonesian island of Flores with newly-generated AI footage revealing how those films were made. Fusing deep historical research with cutting-edge AI training, Dominion brings forgotten history to life for a new generation of museum visitors.

Links the colonial films of yesteryear to today’s tools of deception with masterful skill.
Volkskrant
2025

Great Immigrants, Great Americans

Andrew Carnegie Foundation

The stories of 16 immigrants honoured by The Carnegie Corporation of New York come to life in a comic book world conceived and created by Good Name Media. Rockstar David Byrne, Comics legend Jim Lee, Nobel Prize winner Katalin Kariko and more reflect on their immigrant journeys in vertical animations, 2-page comics, social media stories, and a physical publication.

2024

Loot – 10 Stories

The Mauritshuis Museum x Humboldt Forum

The stories behind objects in the collections of the Humboldt Forum in Berlin and The Mauritshuis in The Hague come to life in this immersive exhibition that uses VR, documentaries and installations to ask what museums should do with the stolen art in their depots.

[The project] demonstrate(s) that looted objects can continue to have a life in Western museums even after they have been repatriated.
The Art Newspaper
2022

His Name is My Name

Bergen-Belsen Memorial x Kamp Westerbork x Falstad Center

In this 10-part animated documentary/Augmented Reality series delivered to audiences directly through Instagram, hidden family histories and classified files from the Dutch National Archives come together in a totally new take on WWII remembrance.

A documentary for the ever-scrolling, social-media age.
The Guardian
2021

Immersive Education

Hewlett Packard

A 4-part documentary series about the minds behind the most advanced VR/AR/MR labs in American education, including Columbia University’s Computer Music Center and Stanford’s Virtual Human Interaction Lab.

2020

The Troubled West (2Doc)

Dutch Public Broadcasting (NPO)

Released by the Dutch public media channel HUMAN, this interlocking set of highly-personal documentaries covers climate change, the future of food, and social unrest in the American West during the time of COVID.

2018

What Goes Up // Must Come Down

Film at Lincoln Center

Every Lunar New Year, tourists converge on the Taiwanese village of Pingxi to launch floating lanterns into the night sky in a ritual to wish for good fortune. The next day, Pingxi’s elders climb into the mountains to retrieve these fallen wishes. These twin narratives come together in parallel installations that suggest our dreams may have staggering, realworld consequences.

2017

The Economist Media Lab

The Economist

The Economist Media Lab, under the guidance of Senior Fellow and Good Name founder Kel O’Neill, developed and launched a series of award-winning VR and Web-AR projects, including “RecoVR Mosul: A Collective Reconstruction” (IDFA 2015) and “Oceans VR: Net Positive” (New York Film Festival 2016).

2016

The Ark

Hulu x Meta

Conservation and biotechnology collide in The Ark, a virtual reality documentary that puts viewers face-to-face with the northern white rhino—the world’s most endangered species. The 360° film transports audiences to places they would not normally have access to, inviting them to walk alongside the rhinos’ bodyguard squad in Kenya and meet the San Diego-based scientists using rhino DNA to create new animals in a petri dish.

2014

Empire

PBS + POV Digital

The continuing impact of history is revealed through stories of Dutch colonial-diaspora communities from across six continents. Traveling from a hidden synagogue in the mountains of Indonesia to a goldmining community in Suriname and all points in between, this multi-faceted project spans an interactive website, a book, and a collection of video installations to explore how the legacy of the world’s first corporation still shapes our world today.